The
Michigan Snowsports Industries Association
(MSIA) was formed in 1991 to increase awareness of
snowsports in Michigan and introduce new individuals to skiing
and snowboarding. Through the various programs offered by
the MSIA, over 120,000 people have learned to ski or snowboard
on Michigan's slopes.
The MSIA wants to be part
of the solution for Michigan's less-than-healthy
kids so we've established a state-wide program
that provides every fourth grader in Michigan the
opportunity to ski for free. Sponsored by Dasani
Water, a product of the Coca-Cola Bottling Company
of Michigan.
Developed by the National Ski Areas Association (NSAA), Lids on Kids is a site dedicated to providing information on helmet safety and answer questions about helmet use.
White Gold Card Helps Skiers On A Budget
Ski at 23 areas for just $189!
"White Gold Card" purchasers are entitled to ski one time at each of the 23 participating ski areas across the state during the 2007/2008 ski season for $189. Purchasers are also entitled to one free ski tune-up (edge sharpen and wax) at participating MSIA ski retailers.
McDonald’s "Discover Michigan Skiing" makes learning to ski or snowboard a breeze!
Ski areas across the state have teamed up with Michigan McDonald’s restaurants to offer a popular and very affordable introduction to the sport of skiing and snowboarding. The Discover Michigan Skiing program is designed to introduce residents to a healthy outdoor winter activity.
Ski at 23 areas for just $189!