Follow the MSIA
Enjoy Michigan Winter
Governor Snyder proclaims January as Discover Michigan Snow Sports Month! He encourages all Michiganders to enjoy our Pure Michigan winter.
White Gold Card
White Gold Card allows purchaser to ski at 29 areas for $189! UPDATE: We apologize but MSIA has sold out of White Gold Cards for this ski season.
The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program which provides every fourth grader in Michigan the opportunity to ski for free. Fourth graders can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 20 participating ski areas. Click here for “Cold is Cool” application.
Learn to ski affordably! Ski areas across the state have teamed up with Michigan McDonald’s restaurants to offer a popular and very affordable introduction to the sport of skiing and snowboarding in January.MSIA & The President's Challenge
MSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.
Lids on Kids
Lids on Kids provides information on helmet safety and answers questions about helmet use.
