Follow the MSIA for Weekly lift ticket drawings
White Gold Card
The 2017/18 White Gold Card, which allows the purchaser to ski one time at each of our 34 great ski areas for just $269, and is now available at your local ski retailer! Learn more about the MSIA White Gold Card here!
Just in...listen to Tim Allen extol the virtues of skiing in Pure Michigan!
The MSIA Annual Meeting took place June 5 at Evergreen Resort! More details here.
Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”
The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”
“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire. “Winter travel accounts for nearly 1/3 of the $18 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area.
MSIA & The President's Challenge
MSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.
Lids on Kids
Lids on Kids provides information on helmet safety and answers questions about helmet use.
