White Gold Card
The 2016/17 White Gold Card, which allows the purchaser to ski one time at each of our 35 great ski areas for just $269, is now available to purchase online and also at your local ski shop! Get yours now...we only have 400 to sell and a very limited number available online! Learn more about the MSIA White Gold Card here.
Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”
The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”
“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire. “Winter travel accounts for nearly 1/3 of the $18 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area.