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Michigan Snowsports Industries Association - MSIA
MSIA - Michigan Snowsports Industries Association

News From Michigan Snowsports Industries Association

  

Spring Specials Keep Skiing and Snowboarding going strong in Michigan

With the great spring skiing weather we’re having, there’s plenty of snow and fun to be had on Michigan ski slopes. Here is a list of ski area spring skiing activities and discounts from the Michigan Snowsports Industries Association.

COLD IS COOL -- Ski areas encourage kids to get out, have fun, and get healthy with free skiing for fourth graders!
The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program which provides every fourth grader in Michigan the opportunity to ski for free. Endorsed by Michigan Governor Jennifer Granholm and sponsored by the Tri-State Coca-Cola Bottling Company, fourth graders can obtain a "Cold is Cool" Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 19 participating ski areas.

Michigan Slopes Win over Families with Kid-friendly Specials
Michigan ski areas want families to enjoy the sport of skiing and snowboarding, and they do their share to offer kid-friendly programs and discounts. Most ski areas offer reduced lift tickets for children and some even offer free skiing for certain ages. They also provide learn-to-ski programs, daycare and NASTAR racing. "Skiing is a great activity for kids, it gets them outside for fresh air and exercise," says Steve Kershner, Michigan Snowsports Industries Association, (MSIA) chairman and director of skiing for Shanty Creek.

Senior Discounts Abound on Michigan Ski Slopes
Ski areas and resorts recognize senior citizens as a large segment of our population that has leisure time. Therefore many Michigan ski areas reward senior skiers with discounts and special programs. Smart seniors realize the health benefits of skiing to stay physically fit.

White Gold Card" Helps Skiers On A Budget
"White Gold Card" purchasers are entitled to ski one time at each of the 23 participating ski areas across the state during the 2007/2008 ski season for $189. Purchasers are also entitled to one free ski tune-up (edge sharpen and wax) at participating MSIA ski retailers.  Cards are available to purchase online in October.

McDonald's "Discover Michigan Skiing" makes learning to ski or snowboard a breeze in January
Ski areas across the state have teamed up with Michigan McDonald's restaurants to offer a popular and very affordable introduction to the sport of skiing and snowboarding. Called Discover Michigan Skiing, the program is designed to introduce a healthy outdoor winter activity to Michigan's residents.

What's New on Michigan's Ski Slopes 2007/2008 2007/2008
On the slopes, Michigan ski areas are making improvements that will please all ability levels. For beginners and young skiers there are new beginner areas with easy-to-use conveyor carpet lifts. For experts there are new "glade" runs on steep slopes, through the trees. Many ski areas are also making major improvements to their terrain parks and half pipes - the favorite spots for snowboarders. Here is a rundown of improvements on Michigan slopes.

Michigan Snowsports Industries Association commits to wind power

The Michigan Snowsports Industries Association (MSIA) has made a commitment to renewable wind energy by powering its office with wind.  MSIA is purchasing wind credits, joining the likes of the University of Michigan, Crystal Mountain, Harvard University, Whole Foods and Vail Resorts in selecting renewable energy as its source for electricity.

US Ski Hall of Fame in Ishpeming, Michigan Honors Those Who Helped Build Snowsports in America

The US Ski Hall of Fame Inductees for 2007 are Jonny Mosely, Julie Parisien and Trace Worthington.  “We inducted the trio last January at a special ceremony in Las Vegas,” explains Tom West, US Hall of Fame CEO.  The event took place during the annual Snowsport Industries Association tradeshow, the largest gathering of ski and snowboard manufacturers and retailers in the country. 

Michigan Ski Hall of Fame Pays Tribute to Those Who Helped Build Michigan Snowsports
Al Almon of Gaylord and James Dilworth, formerly of Harbor Springs, were inducted into the Michigan Ski Hall of Fame during a reception at Crystal Mountain Resort in Thompsonville. The inductions were made at the MSIA Annual Conference at Crystal Mountain on August 14, 2006.

Snowmaking Facts
Even if the ground is bare, with just a little cold weather Michigan's ski slopes can be blanketed in white.

MSIA Announces Winners of Commercial Contest
Clarkston, Michigan. March 15, 2006 - Joseph Diaz, a student at Bridgeport High School in Saginaw, was the grand-prize winner in the Michigan Ski and Ride Video Contest. Winners were announced at the Michigan Ski & Ride Film Festival, Saturday, March 11, 2006 at Crystal Mountain Resort in Thompsonville, Michigan.