MSIA 2022 Annual Meeting

MSIA Annual Meeting – 3:15 – 4:45 p.m., August 22, 2022 Room Parlor F and G
Held in conjunction with the MSAA Summer Meeting and Trade Show

Shanty Creek Resort

Please join us for the MSIA Annual Meeting! This is an in-person event, complete with beer, wine and appetizers. For those who can’t make the trip to Shanty Creek, we’re offering a virtual meeting option as well, but sorry, no beer!


  1. Welcome and meeting called to order – MSIA Chairman Steve Kershner
  2. Treasurer’s Report – Mark Tibbitts
  3. Legislative Report – MHSA Partner, Bret Marr
  4. MSIA Recap of last winter and plans for the coming one – Mickey MacWilliams, Steve Kershner and guest Mari Kissinger
  5. A look at Michigan’s Ski Industry Stats – David Belin, RRC Associates
  6. Pure Michigan Partnership Advertising Plans – Ken Yarsevich
  7. GM Panel Discussion – Rod Call, Boyne Country Sports; Tim Meyer, Caberfae Peaks; Michael Giorgio, Mt. Brighton; Kaet Johnson, Marquette Mountain; Pete Bigford, Shanty Creek; Moderator: Pete Meyer, Caberfae Peaks
  8. Comments from those in attendance.
  9. Adjourn for beverages!

Come for the meeting and also to enjoy some time with Michigan ski industry leaders from around the state.

It’s all FREE to MSIA members in good standing. Ski Area Members – we encourage you to register for the entire MSAA Summer Meeting and plan to attend the MSIA Annual Meeting.  All MSIA Members – please plan to join us on August 22.

Please stay for dinner!  We will be posthumously inducting some very worthy folks into the Michigan Ski Hall of Fame and you won’t want to miss that! Inductees include John and Jim Held, the founders of Bavarian Village Ski Shops (now Boyne Country Sports) and Scott (Scooter) Stillings, who was known and loved by all and has held just about every position possible in the Michigan ski industry!

If you are not attending the MSAA Summer Meeting and Trade Show and want to stay for dinner, the cost is $47.93.  Make reservations by sending an email to Mickey MacWilliams ( then pay at the Shanty Creek front desk upon arrival.

Be sure to choose either the in-person or virtual option when registering!
After registering, if you choose to join virtually, you’ll receive a confirmation email containing information about joining the meeting.