MSIA 2022 Annual Meeting

MSIA Annual Meeting – 3:15 – 4:45 p.m., August 22, 2022 Room Parlor F and G
Held in conjunction with the MSAA Summer Meeting and Trade Show

Shanty Creek Resort

Did you miss the meeting?  For your viewing enjoyment, here is a link to the recording of the MSIA 2022 Annual Meeting!


Here is a link to Chairman Steve Kershner and Executive Director Mickey MacWilliams’ presentation.

Want more statistics?  Here is Dave Belin’s presentation on Michigan ski statistics.


  1. Welcome and meeting called to order – MSIA Chairman Steve Kershner
  2. Treasurer’s Report – Mark Tibbitts
  3. Legislative Report – MHSA Partner, Bret Marr
  4. MSIA Recap of last winter and plans for the coming one – Mickey MacWilliams, Steve Kershner and guest Mari Kissinger
  5. A look at Michigan’s Ski Industry Stats – David Belin, RRC Associates
  6. Pure Michigan Partnership Advertising Plans – Ken Yarsevich
  7. GM Panel Discussion – Rod Call, Boyne Country Sports; Tim Meyer, Caberfae Peaks; Michael Giorgio, Mt. Brighton; Kaet Johnson, Marquette Mountain; Pete Bigford, Shanty Creek; Moderator: Pete Meyer, Caberfae Peaks
  8. Comments from those in attendance.
  9. Adjourn for beverages!

Come for the meeting and also to enjoy some time with Michigan ski industry leaders from around the state.

It’s all FREE to MSIA members in good standing.

Be sure to choose either the in-person or virtual option when registering!
After registering, if you choose to join virtually, you’ll receive a confirmation email containing information about joining the meeting.