Legislative and Governmental Issues
MSIA keeps abreast of legislative issues that affect our industry and notifies members when action is needed. MSIA retains the respected lobbying firm Muchmore, Harrington Smalley & Associates to represent our interests. Furthermore, MSIA’s Executive Director Mickey MacWilliams, sits on numerous Michigan travel and tourism boards and committees, is a registered lobbyist and is your voice regarding snowsports issues. Help us help the industry by donating now!
Discover Michigan Skiing
Since 1991, this popular learn-to-ski program has introduced over 120,000 people to skiing and snowboarding. Working with McDonald’s restaurants as our partner, information about Discover Michigan Skiing is printed on over 500,000 McDonald’s trayliners and over 750,000 vouchers distributed in the restaurants each year. MSIA also partners with Booth Newspapers to promote the program.
School Ski Days and Cold is Cool Passport
School Ski Days is a program to encourage school field trips to ski areas. MSIA mails and emails information to all Michigan schools, and those in bordering states close to ski areas, providing them with information on taking a field trip to their local ski area. The Cold is Cool Passport is an app that allows 4th and 5th grade students to ski free at participating ski areas. The app allows the child, with a paying adult, to ski either two or three times at approximately 30 Michigan ski areas. Not only does the passport solidify skiing as a family recreational activity that these kids will take with them for their lifetime, it also makes it possible for families to get out on the slopes more often each winter. The app tracks participation and this information is available to all participating members.
Each season MSIA sends a press kit to reporters, describing the new activities on our slopes and in our shops. Many writers eagerly await our kits each fall, because it makes their jobs much easier. Throughout the season MSIA also sends numerous news releases regarding relevant ski and snowboard issues.
White Gold Card
Our primary source of funding, the White Gold Card allows purchasers to ski one time at each of the participating MSIA-member ski areas. Ski shops also agree to provide one free ski tune-up per card. The cards go and MSIA is limited to selling up to 500 cards per year.
Weather Blast Kits
One of the chief complaints of our members is the fact that radio and television reporters tend to say negative things about cold weather and snow. They make “cute” remarks about heading south when the weather turns cold.
To counteract this, MSIA issues emails to the broadcast media throughout the winter. Our message is a kind reminder that Michigan is a winter wonderland and should be looked at with a positive attitude. We also send sample faxes to our members, along with a list of fax numbers for radio and television stations across the state. We ask members to pull out a fax and send it each time they hear negative comments on the air about our weather. The effort has really made a difference! Reporters are getting the idea and we have seen a gradual increase in positive weather reporting.