November 1, 2017

There’s White Gold in them thar Michigan Hills!

Ski at 33 Michigan resorts for $269! The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski at 33 different Michigan ski areas this winter for just $269.

Called the MSIA White Gold Card, it entitles the purchaser to ski one time at each of the participating ski areas during the 2017/2018 ski season. In addition to the 33 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. The retail value is over $1,600!

The cards are available at participating retail stores throughout the state and at Purchasers save the $8 shipping fee (per order not per card) by buying from a participating ski shop.  MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. “We’ve found from past years’ sales that they go quickly,” says Steve Kershner, MSIA Chairman and Director of Snowsports at Shanty Creek Resorts. He suggests that anyone interested in purchasing a card should do so as soon as possible.

The card looks like a credit card, divided into squares. Each ski area is assigned to a square and one square is designated for the ski tune-up. The purchaser takes the White Gold Card to the ski area’s lift ticket window, where the square corresponding to that ski area is punched out. White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend. The card is valid for the entire ski season, except for December 24, 2017 through January 2, 2018. The cards are non-refundable and non-transferable. To get the tune-up and hot wax services, White Gold Card purchasers take their skis or boards to one of the over 25 participating ski shops.

Participating Ski Areas:

Alpine Valley
Big Powderhorn
Big Snow Resort Blackjack
Big Snow Resort Indianhead
Boyne Highlands
Boyne Mountain
Caberfae Peaks
Crystal Mountain
Cross-Country Ski Hdqts.
Bay Mtn. at The Homestead
Hanson Hillls
Hickory Hills
Marquette Mountain
Mont Ripley
Mt. Bohemia
Mt. Brighton
Mt. Holiday
Mt. Holly
Mt. Zion
Mulligan’s Hollow
Muskegon Winter Sports Complex
Nubs Nob
Pine Knob
Pine Mountain
Porcupine Mountain
Shanty Creek
Ski Brule
Snow Snake
Swiss Valley
Timber Ridge
Treetops Resort

Additional information on the White Gold Card is available at or by calling MSIA at (248) 620-4448.