Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $349!
The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2024/2025 ski season. In addition to the lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,200!
White Gold Cards are now on sale at the participating ski retailers listed below! They sell fast, so head to your local shop soon. Also note that some shops have sold out. We are keeping track as we are notified and providing that information below.
Once you have a card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.
White Gold Cards will be available at the Following Retailers
(Please note: Some ski shops will only accept cash or check)
Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684 Reported as SOLD OUT
Boyne Country Sports –
Bloomfield Hills (248) 338-0803 Reported as SOLD OUT
Grand Rapids (616) 420-6060 Reported as SOLD OUT
Novi (248) 347-3323 Reported as SOLD OUT
Traverse City (231) 941-1999 Reported as SOLD OUT
Marquette Mountain – Marquette (906) 225-1155 Available Soon! Watch Marquette Mountain Social Media for announcement!
Nichol’s Ski & Snowboard – Waterford (248) 674-5200 NOTE: Reported as SOLD OUT
Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363. Reported as SOLD OUT
Shumaker’s Ski & Board – Flint (810) 239-6931 Reported as SOLD OUT
Shumaker’s at the Stable – Saginaw (989) 401-3430 Reported as SOLD OUT
The Lab, Lansing (517) 388-9488 NEW RETAILER! Cards will go on sale soon. Check back for details.
The Shop at Milham Park, Kalamazoo (269) 344-7639 Reported as SOLD OUT
Vertical Drop Ski Shop – Clarkston (248) 241-6509 Reported as SOLD OUT
Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007 Reported as SOLD OUT
Swiss Valley Ski Shop – Jones (269) 244-5635 Cards go on sale Nov 14th!
White Birch Outfitters – Gaylord (989) 732-2223 Reported as SOLD OUT
