THE WHITE GOLD CARD HAS SOLD OUT FOR 2025-26!!!
MSIA White Gold Card
Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $375!
White Gold Card ON SALE DATES WILL BEGIN SEPTEMBER 5th 2025, SIGN UP FOR OUR NEWSLETTER IN THE FOOTER OR FOLLOW US ON FACEBOOK TO BE NOTIFIED!
New for 2025-26, The White Gold Card will be sold EXCLUSIVELY ONLINE! The sale will go live on September 5th, 2025 at 9:00 am EST.
The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2025/2026 ski season. In addition to the lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,200!
This pass is offered on a first come, first served basis and is sold in limited quantities.
SOLD OUT!
Once you have your digital card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.
Participating Ski Areas
Alpine Valley
Big Powderhorn
Bittersweet
Boyne Mountain
Caberfae Peaks
Cannonsburg
Crystal Mountain
Cross-Country Ski Hdqts. (cross-country skiing)
Forbush Corners (cross-country skiing)
Hanson Hills
Hickory Hills
Bay Mountain at The Homestead
Marquette Mountain
Mont Ripley
Mt. Bohemia
Mt. Brighton
Mt. Holiday
Mt. Holly
Mt. Zion
Norway Mountain
Nub’s Nob
Otsego Resort
Pine Knob
Pine Mountain
Porcupine Mountain
Shanty Creek
Ski Brule
Snowriver Mtn. Resort (Big Snow)
Snow Snake
Swiss Valley
The Highlands of Harbor Springs
Timber Ridge
Treetops Resort
White Gold Cards will be sold EXCLUSIVELY ONLINE for the 25-26 Season.
Retail partners offering WGC Tune-ups and Specials
PLEASE DO NOT CALL THE SHOPS REGARDING PURCHASING WHITE GOLD CARDS.
Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
Boyne Country Sports –
BCS – Bloomfield Hills (248) 338-0803
BCS – Grand Rapids (616) 420-6060
BCS – Novi (248) 347-3323
BCS – Traverse City (231) 941-1999
Nichol’s Ski & Snowboard – Waterford (248) 674-5200
Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board – Flint (810) 239-6931
Shumaker’s at the Stable – Saginaw (989) 401-3430
The Lab, Lansing (517) 388-9488
The Shop at Milham Park, Kalamazoo (269) 344-7639
Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007
Swiss Valley Ski Shop – Jones (269) 244-5635
White Birch Outfitters – Gaylord (989) 732-2223