The Michigan Snowsports Industries Association (MSIA) is the trade association of the ski and snowboard industry in Michigan. The MSIA offers Michigan ski and snowboarding discounts and programs to make your winter season affordable and fun!
They’re Here! MSIA offers a White Gold Card that allows the holder to ski at 33 different Michigan ski areas for just $375! More details here!
Fourth and fifth graders ski free! This season our Cold is Cool Passport goes virtual! You can pre-order yours now!
Learn to ski affordably! Many ski areas across the state are offering Learn to Ski or Snowboard specials in January and beyond.
MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.
Discover Michigan Skiing Magazine
Your Official Guide to Winter in Pure Michigan
When the temperatures drop and the lake-effect machine fires up, Michigan transforms into one of the most dynamic ski destinations in the country. Discover Michigan Skiing Magazine is your all-access pass to it all.
Published by the Michigan Snowsports Industries Association with support from Consumers Energy and HEAD Sports USA, this annual guide celebrates the people, places, and passion that define skiing and snowboarding in our state. From the legendary slopes of the Upper Peninsula to the family-friendly hills of Lower Michigan, we spotlight the experiences that make winter here something special.
Whether you are a lifelong skier, a weekend warrior, or a parent looking to introduce your kids to their first chairlift ride, Discover Michigan Skiing is built to inspire your next trip up north.
Michigan is where organized skiing in America began. We’re still writing that story today.
Grab your copy available at MSIA member ski resorts and shops, start planning, and we’ll see you on the slopes. Click on the image to the left to view as a PDF.