Michigan Snowsports Industries Association

The Michigan Snowsports Industries Association (MSIA) is the trade association of the ski and snowboard industry in Michigan. The MSIA offers Michigan ski and snowboarding discounts and programs to make your winter season affordable and fun!

White Gold Card Ski Michigan

They’re Here! MSIA offers a White Gold Card that allows the holder to ski at 31 different Michigan ski areas! More details here!

Cold Cool Passport Ski Michigan

Fourth and fifth graders ski free! This season our Cold is Cool Passport goes virtual! You can pre-order yours now!

Learn Ski Snowboard Michigan Skiing

Learn to ski affordably! Many ski areas across the state are offering Learn to Ski or Snowboard specials in January and beyond. Learn for as little as $20!

School Days Ski Trips Michigan

MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.

Pure Michigan Videos

Are You Interested in Becoming a Member of the MSIA?