Michigan Snowsports Industries Association

The Michigan Snowsports Industries Association (MSIA) is the trade association of the ski and snowboard industry in Michigan. The MSIA offers Michigan ski and snowboarding discounts and programs to make your winter season affordable and fun!

White Gold Card Ski Michigan

Michigan Snowsports Industries Association offers a White Gold Card that allows the holder to ski at 34 different Michigan ski areas for just $269!

Cold Cool Passport Ski Michigan

Fourth and fifth graders ski free! MSIA has partnered with McDonald’s restaurants to give Michigan kids an chance to get out, have fun and get healthy this winter.

Learn Ski Snowboard Michigan Skiing

Learn to ski affordably! Many ski areas across the state are offering Learn to Ski or Snowboard specials in January and beyond. Learn for as little as $20!

School Days Ski Trips Michigan

MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.

MSIA News

Calling all Ski Industry Leaders!
Join us for the MSIA Annual Meeting on August 20 from 3:00 to 5:00 at Boyne Highlands in Harbor Springs.

MSIA Annual Meeting
Our annual meeting took place June 5 at Evergreen Resort!

Read All About It!

Ski Michigan News

Pure Michigan Videos

Are You Interested in Becoming a Member of the MSIA?