Membership
Stronger Together for Michigan Snowsports
MSIA brings ski areas, shops, industry partners, and tourism businesses together to grow participation, advocate for the industry, and promote winter recreation across Michigan.
One membership. Year-round industry support.
MSIA helps members reach new customers, strengthen Michigan’s winter economy, and stay connected to the issues and opportunities that matter.
Advocacy & Representation
A unified industry voice on legislation, regulation, tourism policy, and issues affecting Michigan ski areas and snowsports businesses.
Statewide Marketing
Promotion through GoSkiMichigan.com, social media, public relations, digital campaigns, and MSIA consumer programs.
Discover Michigan Skiing
Participation opportunities in MSIA’s first-timer campaign and statewide efforts to introduce new skiers and snowboarders to the sport.
Cold is Cool
Connection to MSIA’s youth participation program and the families it brings to participating Michigan ski areas.
Member Promotion
Directory listings, website links, editorial opportunities, member news, promotions, and seasonal consumer communications.
Industry Connections
Annual meetings, member updates, networking, collaboration, and direct access to leaders throughout Michigan’s snowsports community.
Choose your membership category
Memberships are valid for one year. Select the category that best describes your organization.
Apply and choose how to pay
Complete the application once, then pay securely by credit card through Stripe or print the completed application and mail it with a check.
Online card payments are completed on Stripe’s secure checkout page. MSIA’s website does not receive or store your card number.