Cold is Cool – 4th and 5th Graders Ski Free!
MSIA Cold is Cool allows Fourth and Fifth Graders to Ski Free in Michigan! The Michigan Snowsports Industries Association (MSIA) and Michigan McDonald’s restaurants want to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established Cold is Cool, a state-wide program that provides every 4th and 5th grader the opportunity to ski for free. Students can obtain a Cold is Cool Ski & Ride Passport that gives them up to three free lift tickets or trail passes over 25 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops. MSIA charges $20 for the passport (to cover printing and shipping.)
In addition to the lift tickets donated by the participating ski areas, Cold is Cool Passport also includes a coupon for 20% off a helmet purchase and $20 off the purchase of $100 at participating ski shops across the state. Some ski areas have also included coupons for equipment rental and free or discounted lessons.