About MSIA

Growing Skiing. Strengthening Communities. Inspiring New Adventures.

The Michigan Snowsports Industries Association works to promote, advance, and sustain Michigan’s snowsports industry.

Our Mission

To promote, advance, and sustain Michigan’s snowsports industry through education, marketing, advocacy, and collaboration.

MSIA brings together ski areas, retailers, tourism partners, instructors, volunteers, and industry leaders to help more people discover the joy of winter while supporting the businesses and communities that make Michigan a premier snowsports destination.

Our Purpose

What We Do

🏔️

Promote Michigan Skiing

Statewide marketing that inspires people to discover Michigan ski areas and winter experiences.

🎿

Grow Participation

Programs that introduce children, families, and adults to skiing and snowboarding.

🤝

Support Our Members

Marketing, education, networking, and industry resources for ski areas, shops, and partners.

📣

Advocate

A unified voice for Michigan snowsports with government, tourism, and industry partners.

📚

Preserve Our History

Celebrating the people, places, and innovations that shaped Michigan skiing.

❄️

Build the Future

Creating partnerships and opportunities that keep Michigan winters active and accessible.

A Message From Our Leadership

Welcome to MSIA

Dear Friends,

Welcome to the Michigan Snowsports Industries Association.

Whether you are planning your first ski lesson, introducing your children to snowboarding, rediscovering a favorite winter tradition, or working within Michigan’s snowsports industry, we are glad you are here.

Michigan has one of the richest skiing traditions in North America. For generations, our ski areas have welcomed families, inspired athletes, created lifelong memories, and supported local communities throughout the state.

At MSIA, our role is simple: help more people experience the magic of winter. We do that by promoting Michigan’s ski areas, supporting our members, advocating for the future of the industry, encouraging safe participation, and developing programs that make snowsports more accessible.

On behalf of the MSIA Board of Directors, thank you for visiting GoSkiMichigan.com and for supporting Michigan skiing. We look forward to seeing you on the slopes.

Mike PanichExecutive Director
Michigan Snowsports Industries Association

Leadership