Explore Michigan
Visit destinations throughout the Lower and Upper Peninsulas.
White Gold Cards are OFFICIALLY SOLD OUT for 2026-2027
Sold OutThe 2027–2028 White Gold Card goes back on sale September 2027
Michigan’s ultimate ski sampler
Michigan White Gold Card
One card. One visit at every participating Michigan ski area. A season of discovery across the Great Lakes State.
$395Season Price
30+Participating Resorts
$2,500+Estimated Value
One Visit Per ResortAcross Michigan
The ultimate Michigan ski sampler
One card opens the door to Michigan skiing
The Michigan White Gold Card includes one lift ticket at every participating ski area. It is designed for skiers and riders who want to explore more of Michigan, discover new favorites, and enjoy exceptional value throughout the season. Cards are issued digitally and are available in a limited quantity each year.
A season built around discovery
Exceptional Value
One purchase unlocks a remarkable collection of lift-ticket experiences.
Digital Convenience
Carry and redeem your card digitally using the season’s program platform.
Support Local Resorts
Your adventures celebrate and support Michigan’s snowsports community.
Create New Traditions
Turn unfamiliar hills into favorite places and memorable winter weekends.
Limited Release
A small annual allotment makes the White Gold Card truly special.
Participating locations
Participating locations are supplied by the MSIA Operations Platform. Locations and redemption procedures may change by season.
Participating ski areas
Present your White Gold Card at these participating Michigan ski areas.
Participating ski shops
Visit these participating ski shops for White Gold Card support and redemption information.
Northern Lower Peninsula
Sun’n Snow Ski Shop
We're a small, specialty winter sports shop focused on serving the families that ski and board in Mid-Michigan, as well as those recreating in…
Four simple steps to a Michigan-wide season
- 1
Purchase
Buy your card online during the limited annual release.
- 2
Receive
Follow the instructions to access your digital White Gold Card.
- 3
Plan
Review each resort’s redemption details before your visit.
- 4
Explore
Enjoy one eligible visit at every participating ski area.
Frequently asked questions
When does the White Gold Card go on sale?
The 2026-27 White Gold Card goes on sale Tuesday September 16th at 9:30am and again on September 17th at 6:30pm.
What does the card include?
The card includes one lift ticket at each participating Michigan ski area and a free tune-up at participating ski shops across the state, subject to the program terms.
Is the card transferable?
No. The White Gold Card is issued to one named cardholder and may not be transferred or shared.
How is the card delivered?
The White Gold Card is delivered digitally. Redemption instructions are provided after purchase.
Are reservations or blackout dates required?
Individual ski areas may have their own redemption procedures, capacity restrictions, or exclusions. Review the current program rules before visiting. Blackout dates are December 24th, 2026 - January 3rd, 2027
Do I need to create an account to purchase?
Yes, that will be part of your purchase process and how you will manage your visits and learn program/participation rules.
Do I need to upload a photo of myself?
Yes! This is how the resort will know you are who you say you are! (Cards are non-transferrable.
Last year the server had issues keeping up. What has MSIA done to correct this?
We have increased server capacity and installed a virtual waiting room If you get it in your cart, you will have a set amount of time to complete the purchase. If you are unable to add to the cart, you've been beat to the punch. These are in high demand and are available on a first-come first-served basis.
Can I buy more than one White Gold Card?
No. Only one purchase per person per order.
What Exactly IS The Michigan White Gold Card?
The White Gold Card is a fundraiser for the Michigan Snowsports Industries Association (MSIA). Each lift ticket offered to WGC pass holders, is a donation to MSIA by the generosity of our member ski areas and shops. By purchasing a White Gold Card, you gain 1 ticket to each of 33 resorts offered in the program for the current season. We cannot guarantee everyone will get a card and they will always be available as a first-come, first-served product. We hope the product introduces you to the amazing slopes offered across our great state. If you missed out this year, try again next year, you may be one of the lucky 500!
Limited annual release
Ready to ski Michigan?
The White Gold Card is released in limited quantities each season. Secure yours before they are gone.