Michigan Snowsports Industries Association makes it possible to ski at 35 areas for just $249.  

The 2015/16 White Gold Cards have arrived!  We will sell a LIMITED number of cards online beginning Friday, October 9, at 10:00 a.m. (scroll down for the Buy Now button.) They are also available at your local ski shop.  Check the list below for one near you.  We advise calling ahead to reserve your cards...they go fast!

The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski at 35 different Michigan ski areas this winter for just $249.  Called the MSIA White Gold Card, it entitles the purchaser to ski one time at each of the participating ski areas during the 2015/2016 ski season. In addition to the 35 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot was sessions and a coupon for $20 off a purchase of $100 at participating retailers.  The retail value is over $1,500!

The cards will be available at participating retail stores throughout the state and on this website soon. You save the $8 shipping fee (per order not per card) by purchasing at your local ski shop. We only have 400 to sell and they sold out fast last year!  See the list below for a retailer near you.

The card looks like a credit card, divided into squares.  Each ski area is assigned to a square and one square is designated for the ski tune-up.  The purchaser takes the White Gold Card to the ski area’s lift ticket window, where the square corresponding to that ski area is punched out.  White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend.  The card is valid for the entire ski season, except for December 24, 2015 through January 3, 2016.  The cards are non-refundable and non-transferable.  To get the tune-up and hot wax services, White Gold Card purchasers take their skis or boards to one of the over 47 participating ski shops.

MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards.  “We’ve found from past years’ sales that they go quickly,” says Steve Kershner, MSIA Chairman and Director of Snowsports at Shanty Creek Resorts.  He suggests that anyone interested in purchasing a card should do so as soon as possible.

Participating ski areas:

Alpine Valley
Apple Mountain
Big Powderhorn
Blackjack Resort
Boyne Highlands
Boyne Mountain
Caberfae Peaks
Crystal Mountain
Cross-Country Ski Hdqts.
The Homestead
Hanson Hillls
Porcupine Mountain
Indianhead Mountain
Marquette Mountain
Mont Ripley
Mt. Bohemia
Mt. Bohemia
Mt. Brighton

Mt. Holiday
Mt. Holly
Mt. Zion
Mulligan’s Hollow
Muskegon Winter Sports Complex
Norway Mountain
Nubs Nob
Pine Knob
Pine Mountain
Shanty Creek
Ski Brule
Snow Snake
Swiss Valley
Timber Ridge
Treetops Resort

These retailers sell White Gold Cards:  

Bill & Paul’s Sporthaus - Grand Rapids - (616) 458-1684 SOLD OUT
Boyne Country Sports - Bloomfield Hills (248) 338-0803, Novi (248) 549-6006, Traverse City (231) 941-1999
Don Orr Ski Haus - Traverse City (231) 946-8810
Don Thomas Sporthaus - Birmingham (248) 626-9503
Lee’s Adventure Sports - Kalamazoo (269) 381-7701 SOLD OUT
Nichol’s Ski & Snowboard - Dearborn (313) 565-0044, Waterford (248) 674-5200
Outdoor Action Co. - Sylvan Lake (248) 454-1188
Schummer’s Ski Shop - Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board - Flint (810) 239-6931
Skier's Peak - Bloomfield Hills (248) 594-6200
The Stable of Saginaw - Saginaw (989) 799-0601 SOLD OUT
Sun & Snow Sports - Ann Arbor (734) 663-95515, Plymouth (734) 927-0007
Swiss Valley Ski Shop - Jones (269) 244-5635
Treetops Ski Shop – Gaylord (989) 732-6711


MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi #WhiteGoldCards are going fast! We will sell online tomorrow, at 10:00 a.m. Ski all of #puremichigan for just $249! http://t.co/k4AQMVg7i5
SkiSnowboardMi This President’s Weekend flex your freedom to travel. http://t.co/Iz95Sc1mm7 http://t.co/Iz95Sc1mm7
SkiSnowboardMi It's #liftticketgiveaway! Post a Michigan skiing or riding pic to Ski Snowboard Michigan on Facebook & ski free! http://t.co/SjcD2zqZrR


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