Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $249.
The 2015/16 White Gold Cards will go on sale soon! Please check back here often. We will post information on how to get yours once they are available.
The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski at 33 different Michigan ski areas this winter for just $249. Called the MSIA White Gold Card, it entitles the purchaser to ski one time at each of the participating ski areas during the 2015/2016 ski season. In addition to the 33 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot was sessions and a coupon for $20 off a purchase of $100 at participating retailers. The retail value is over $1,500!
The cards will be available at participating retail stores throughout the state and on this website soon. You save the $8 shipping fee (per order not per card) by purchasing at your local ski shop. We only have 400 to sell and they sold out fast last year! See the list below for a retailer near you.
The card looks like a credit card, divided into squares. Each ski area is assigned to a square and one square is designated for the ski tune-up. The purchaser takes the White Gold Card to the ski area’s lift ticket window, where the square corresponding to that ski area is punched out. White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend. The card is valid for the entire ski season, except for December 24, 2015 through January 3, 2016. The cards are non-refundable and non-transferable. To get the tune-up and hot wax services, White Gold Card purchasers take their skis or boards to one of the over 40 participating ski shops.
MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. “We’ve found from past years’ sales that they go quickly,” says Steve Kershner, MSIA Chairman and Director of Snowsports at Shanty Creek Resorts. He suggests that anyone interested in purchasing a card should do so as soon as possible.
Participating ski areas:
Cross-Country Ski Hdqts.
Muskegon Winter Sports Complex
These retailers sell White Gold Cards.
Bill & Paul’s Sporthaus - Grand Rapids - (616) 458-1684
Boyne Country Sports - Bloomfield Hills (248) 338-0803, Novi (248) 549-6006, Traverse City (231) 941-1999
Don Orr Ski Haus - Traverse City (231) 946-8810
Don Thomas Sporthaus - Birmingham (248) 626-9503
Lee’s Adventure Sports - Kalamazoo (269) 381-7701
Nichol’s Ski & Snowboard - Dearborn (313) 565-0044, Waterford (248) 674-5200
Outdoor Action Co. - Sylvan Lake (248) 454-1188
Schummer’s Ski Shop - Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board - Flint (810) 239-6931
Skier's Peak - Bloomfield Hills (248) 594-6200
The Stable of Saginaw - Saginaw (989) 799-0601
Sun & Snow Sports - Ann Arbor (734) 663-95515, Plymouth (734) 927-0007
Swiss Valley Ski Shop - Jones (269) 244-5635
Treetops Ski Shop – Gaylord (989) 732-6711