Michigan’s Most Valuable Ski Pass Returns This September

The Michigan White Gold Card Goes on Sale This September for $395

If you’re planning to ski more than a few days this winter, there’s one date you’ll want to circle on your calendar.

The Michigan White Gold Card returns this September, offering one of the best values in Michigan skiing. For $395, cardholders receive one lift ticket at every participating Michigan ski area, unlocking an entire winter of adventure across the state.

Whether you dream of carving fresh corduroy in the Upper Peninsula, chasing lake-effect powder in Northern Michigan, or making quick afternoon turns close to home, the White Gold Card gives you the freedom to experience Michigan’s incredible variety of ski destinations with a single purchase.

Ski More. Explore More.

Every Michigan ski area has its own personality.

Some feature breathtaking views and long cruising runs. Others are known for terrain parks, family-friendly slopes, historic charm, or legendary snowmaking. The White Gold Card encourages skiers and snowboarders to discover new mountains while revisiting old favorites throughout the season.

It’s the perfect excuse for a weekend road trip, a spontaneous powder day, or finally checking that resort off your Michigan ski bucket list.

Incredible Value

At just $395, the White Gold Card can pay for itself after only a handful of visits.

With participating resorts collectively offering well over $2,000 worth of lift ticket value, it’s one of the most affordable ways to enjoy skiing and snowboarding across Michigan.

Whether you’re an experienced skier looking to explore every corner of the state or a family planning multiple winter getaways, the savings add up quickly.

A Michigan Tradition

For years, the White Gold Card has helped thousands of skiers and snowboarders discover everything Michigan has to offer.

It’s more than a discount pass. It’s an invitation to support Michigan’s locally owned ski areas, explore new destinations, and create unforgettable winter memories.

Don’t Wait

The White Gold Card has become one of Michigan’s most anticipated preseason offerings, and demand is always strong.

When sales open in mid-September, you’ll want to purchase yours early and start planning your winter adventures.

Watch GoSkiMichigan.com and our social media channels for the official on-sale announcement, participating resorts, and complete program details.

Winter will be here before you know it. Make this the season you ski all across Pure Michigan with the Michigan White Gold Card.