Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $349!
The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2022/2023 ski season. In addition to the lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,200!
Please note! ALL the White Gold Cards that were for sale at ski retailers have SOLD OUT! Wow, that was fast!
We will have a very limited number of White Gold Cards to sell from the MSIA office. Please check back on October 14 for additional information. Thanks for your interest in the MSIA White Gold Card!
Once you have a card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.
Participating Ski Areas (Note, we are working on this now. This list may change. Check back in September.)
You can purchase White Gold Cards at the Following Retailers
(Please note: Some ski shops will only accept cash or check)
Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
Boyne Country Sports – Bloomfield Hills (248) 338-0803, Grand Rapids (616) 420-6060, Novi (248) 549-6006, Traverse City (231) 941-1999
Don Orr Ski Haus – Traverse City (231) 946-8810
Moosejaw Bike & Snow – Birmingham (248) 212-0565
Moosejaw – GrandRapids (616) 570-0135
Nichol’s Ski & Snowboard – Dearborn (313) 565-0044, Waterford (248) 674-5200
Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board – Flint (810) 239-6931
Shumaker’s at the Stable – Saginaw (989) 401-3430
The Peak Ski and Sports – Keego Harbor (248) 594-6200
The Shop at Milham Park, Kalamazoo (269) 344-7639
Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007
Swiss Valley Ski Shop – Jones (269) 244-5635
Vertical Drop – Clarkston (248) 241-6509
White Birch Outfitters – Gaylord (989) 732-2223