Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $299!
The White Gold Cards are selling out quickly! Check the list of retailers below and get yours soon! Call first, to make sure that the shop you want to visit has some for sale. We know that some of you don’t live close enough to a shop to swing buy to purchase yours. So, we will sell a few online, on this page. We just don’t have them ready quite yet.
Michigan Snowsports Industries Association (MSIA) sells the White Gold Card, which allows the holder to ski at 33 different Michigan ski areas this winter for just $299! The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2021/2022 ski season. In addition to the 33 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,000!
Once you have a card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.
Purchase White Gold Cards at the Following Retailers
(Please note: Some ski shops will only accept cash or check)
SOLD OUT!!! Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
SOLD OUT!!!Boyne Country Sports – SOLD OUT!!!Bloomfield Hills (248) 338-0803, SOLD OUT!!!Grand Rapids (616) 420-6060, SOLD OUT!!! Novi (248) 549-6006, SOLD OUT!!! Traverse City (231) 941-1999
SOLD OUT!!! Don Orr Ski Haus – Traverse City (231) 946-8810
Don Thomas Sporthaus – Birmingham (248) 626-9503
SOLD OUT!!! Moosejaw Bike & Snow – Birmingham (248) 212-0565
SOLD OUT!!! Moosejaw – GrandRapids (616) 570-0135
SOLD OUT!!!Nichol’s Ski & Snowboard – SOLD OUT!!!Dearborn (313) 565-0044, SOLD OUT!!!Waterford (248) 674-5200
SOLD OUT!!!Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
SOLD OUT!!! Shumaker’s Ski & Board – Flint (810) 239-6931
SOLD OUT!!! Shumaker’s at the Stable – Saginaw (989) 401-3430
SOLD OUT!!!The Peak Ski and Sports – Keego Harbor (248) 594-6200
The Shop at Milham Park, Kalamazoo (269) 344-7639
SOLD OUT!!!Sun & Snow Sports – Ann Arbor (734) 663-9515, SOLD OUT!!!Plymouth (734) 927-0007
SOLD OUT!!!Summit Sports – SOLD OUT!!!Brighton (810) 227-6877, SOLD OUT!!! East Lansing (517) 332-4000
Swiss Valley Ski Shop – Jones (269) 244-5635
SOLD OUT!!!Vertical Drop – Clarkston (248) 241-6509
SOLD OUT!!!White Birch Outfitters – Gaylord (989) 732-2223=
