MSIA White Gold Card

Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $299!

We have sold out of White Gold Cards!!  All shops have sold out, and we have sold out of cards we had to sell online too.   

Michigan Snowsports Industries Association (MSIA) sells the White Gold Card, which allows the holder to ski at 33 different Michigan ski areas this winter for just $299! The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2021/2022 ski season. In addition to the 33 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,000!

Once you have a card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.

Participating Ski Areas

Alpine Valley
Big Powderhorn
Bittersweet
Blackjack Resort – Big Snow
Boyne Highlands
Boyne Mountain
Caberfae Peaks
Cannonsburg
Crystal Mountain
Cross-Country Ski Hdqts.
Bay Mountain at The Homestead

Hanson Hillls
Hickory Hills
Indianhead Mountain – Big Snow
Marquette Mountain
Mont Ripley
Mt. Bohemia
Mt. Brighton
Mt. Holiday
Mt. Holly
Mt. Zion
Muskegon Winter Sports Complex

Nubs Nob
Otsego Resort
Pine Knob
Pine Mountain
Porcupine Mountain
Shanty Creek
Ski Brule
Snow Snake
Swiss Valley
Timber Ridge
Treetops Resort

Purchase White Gold Cards at the Following Retailers

(Please note: Some ski shops will only accept cash or check)

SOLD OUT!!! Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
SOLD OUT!!!Boyne Country Sports – SOLD OUT!!!Bloomfield Hills (248) 338-0803, SOLD OUT!!!Grand Rapids (616) 420-6060, SOLD OUT!!! Novi (248) 549-6006, SOLD OUT!!! Traverse City (231) 941-1999
SOLD OUT!!! Don Orr Ski Haus – Traverse City (231) 946-8810
SOLD OUT!!!Don Thomas Sporthaus – Birmingham (248) 626-9503
SOLD OUT!!! Moosejaw Bike & Snow – Birmingham (248) 212-0565
SOLD OUT!!! Moosejaw – GrandRapids (616) 570-0135
SOLD OUT!!!Nichol’s Ski & Snowboard – SOLD OUT!!!Dearborn (313) 565-0044, SOLD OUT!!!Waterford (248) 674-5200
SOLD OUT!!!Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
SOLD OUT!!! Shumaker’s Ski & Board – Flint (810) 239-6931
SOLD OUT!!! Shumaker’s at the Stable – Saginaw (989) 401-3430
SOLD OUT!!!The Peak Ski and Sports – Keego Harbor (248) 594-6200
SOLD OUT!!!The Shop at Milham Park, Kalamazoo (269) 344-7639
SOLD OUT!!!Sun & Snow Sports – Ann Arbor (734) 663-9515, SOLD OUT!!!Plymouth (734) 927-0007
SOLD OUT!!!Summit Sports – SOLD OUT!!!Brighton (810) 227-6877, SOLD OUT!!! East Lansing (517) 332-4000
SOLD OUT!!!Swiss Valley Ski Shop – Jones (269) 244-5635
SOLD OUT!!!Vertical Drop – Clarkston (248) 241-6509
SOLD OUT!!!White Birch Outfitters – Gaylord (989) 732-2223=