MSIA White Gold Card

Michigan Snowsports Industries Association makes it possible to ski at 31 areas for just $299!

All White Gold Cards have sold out for the 2020/2021 season. 

Michigan Snowsports Industries Association (MSIA) has produced the White Gold Card which allows the holder to ski at 31 different Michigan ski areas this winter for just $299! The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2020/2021 ski season. In addition to the 31 lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,000!

Check the COVID-19 policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket.  Some ski areas are limiting ticket sales on busy days. Boyne, Boyne Highlands, Shanty Creek and Crystal Mountain are all treating the White Gold Card like a season pass when it comes to slope access. Mt. Brighton is allowing White Gold Card holders to redeem theirs at the ticket window.  Please check the ski area’s website for availability before heading out.  

Participating Ski Areas

Alpine Valley
Big Powderhorn
Blackjack Resort – Big Snow
Boyne Highlands
Boyne Mountain
Caberfae Peaks
Crystal Mountain
Cross-Country Ski Hdqts.
Bay Mountain at The Homestead

Hanson Hillls
Hickory Hills
Indianhead Mountain – Big Snow
Marquette Mountain
Mont Ripley
Mt. Bohemia
Mt. Brighton
Mt. Holiday
Mt. Holly
Mt. Zion
Muskegon Winter Sports Complex

Nubs Nob
Pine Knob
Pine Mountain
Porcupine Mountain
Shanty Creek
Snow Snake
Swiss Valley
Timber Ridge
Treetops Resort

Purchase White Gold Cards at the Following Retailers

(Please note: Some ski shops will only accept cash or check)

Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
Boyne Country Sports – Bloomfield Hills (248) 338-0803, Grand Rapids (616) 420-6060, Novi (248) 549-6006, Traverse City (231) 941-1999
Don Orr Ski Haus – Traverse City (231) 946-8810
Don Thomas Sporthaus – Birmingham (248) 626-9503
Nichol’s Ski & Snowboard – Dearborn (313) 565-0044, Waterford (248) 674-5200
Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board – Flint (810) 239-6931
Shumaker’s at the Stable – Saginaw (989) 401-3430
The Peak Ski and Sports – Keego Harbor (248) 594-6200
Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007
Summit Sports – Brighton (810) 227-6877, East Lansing (517) 332-4000, Bloomfield Hills (248) 738-4444, Cannonsburg (616) 874-8050
Swiss Valley Ski Shop – Jones (269) 244-5635
Treetops Ski Shop – Gaylord (989) 731-8439
White Birch Outfitters – Gaylord (989) 732-2223