Michigan Snowsports Industries Association makes it possible to ski at 33 areas for just $349!
The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2023/2024 ski season. In addition to the lift tickets, White Gold Card purchasers also receive one complimentary ski or snowboard tune-up, 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating retailers. Retail value is over $2,200!
The White Gold Cards are for sale at participating ski/board shops now and they are selling very fast! We will have a few to sell online and we plan to do that on Thursday, October 5, beginning at 11:00 a.m. On that day, we’ll put up a “buy now” button on this page and sell the cards until we are sold out. If plans change, we’ll post the information here, prior to October 5.
We have a challenge for you! Anyone who uses the White Gold Card in the 2023/24 season and skis/rides at ALL 33 ski areas and can send us proof (punched out card, dated lift tickets and/or receipts) will be awarded a FREE White Gold Card for the 2024/25 season! Good luck and have fun out there!
Once you have a card, we recommend checking the policies at the ski area you wish to visit so you know how to redeem your card for a lift ticket. Since ski areas donate the lift tickets for the White Gold Card, it cannot be used as the paying adult lift ticket for the Cold is Cool Passport.
You can purchase White Gold Cards at the Following Retailers
(Please note: Some ski shops will only accept cash or check)
Bill & Paul’s Sporthaus – Grand Rapids (616) 458-1684
Boyne Country Sports – Bloomfield Hills (248) 338-0803, Grand Rapids (616) 420-6060, Novi (248) 549-6006, Traverse City (231) 941-1999
Moosejaw Bike & Snow – Birmingham (248) 212-0565
Moosejaw – GrandRapids (616) 570-0135
Nichol’s Ski & Snowboard – Dearborn (313) 565-0044, Waterford (248) 674-5200
Schummer’s Ski Shop – Grosse Ponte Woods (313) 881-4363
Shumaker’s Ski & Board – Flint (810) 239-6931
Shumaker’s at the Stable – Saginaw (989) 401-3430
The Peak Ski and Sports – Keego Harbor (248) 594-6200
The Shop at Milham Park, Kalamazoo (269) 344-7639
Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007
Swiss Valley Ski Shop – Jones (269) 244-5635
White Birch Outfitters – Gaylord (989) 732-2223